I think it’s wonderful when a deserving indie band or musician gains national exposure through a commercial. It’s a win win for the brand street cred and band’s potential. And sometimes, it separates the pesky chaff; the fans that are fans in the name of exclusivity, and feel they deserve some sort of recognition for introducing anyone to a band (many of these creatures can be found in Brooklyn). But oh, oh God. Don’t play a band out, commercials. I read in Advertising Age this morning that industry journs are calling Edward Sharpe and the Magnetic Zeros the next Train (band, not vehicle) in the commercial world. It breaks my heart, it really does. Train is a terrible band, “Hey Soul Sister” will no doubt play on loop in the 7th circle of hell, reserved for child pornographers and rapists, but I digress.
‘Home’ by Ed & Co. gained widespread popularity through the commercial circuit, and you know what? That’s awesome. It’s huge break for the group (even though Alex Ebert has his own following circa Ima Robot), and should be celebrated. But then, we (and by ‘we’ I mean America, because we do this to a lot of things) take something precious and naturally sweet and give it a boob job, glitter, some heels and send it out to every executive that’ll throw money at it. The song used to be so cute and genuine when it was America’s Sweetheart. Sometimes advertising just can’t help themselves from riding the bandwagon straight into the river.